This video shows my theory of the Facebook Ads purchase pixel. I think it’s a bit different versus the popular opinion out there. Most feel that you have to “season” a pixel to get it work right. I don’t think so. I think it’s already seasoned. I think it’s just a matter of throwing enough money at it to get their attention. This video explains my theory and you can put it to use in your own campaigns. Please let me know what you think in the comments. Enjoy! (Remember this is just my theory, doesn’t mean it’s right).