All posts in Facebook

I get asked this a lot and I think I have an answer. With Facebook, you can pass your revenue data through to them so that they can calculate your ROI and ROAS, (return on investment and return on ad spend). Wonderful right? You can login to your Facebook ads account and see instantly if you’re profitable! It’s so convenient. Everything is one place so you can see it. It’s also the dumbest thing you can do. This meme says it all nicely:

Think about it.

Ever since Facebook introduced this ability for store owners and anyone else to report their revenue to them, they’ve been collecting revenue data on all of us.  Now they have so much that they know what our profit margins are.  (We told them because we are all stupid).  Now they raised the cost of ads knowing that we would still run our ads.

Here’s an example:

You have a Shopify store that sells hoodies.  Say you sell it at $39.95, the base cost you pay to your supplier is $17.95.  Now you run some Facebook ads to your product page that sells the hoodie.  Say it costs you $15 in Facebook ad spend to get 1 sale.  Your net profit is now $39.95 – $17.95 – $15 = $7.  In your store, you’ve set the pixel properly on your thank you page, (the page they see after buying and checkout is complete).  You report your revenue to Facebook as $39.95, (if you use print on demand platforms they include the shipping cost as part of your revenue which inflates this revenue number even more!).  So Facebook sees you made $39.95 per sale and only paid $15 to get it.

Quickly let’s talk about ROAS and how it’s calculated:

Return on Advertising Spend (ROAS) is the amount of revenue a company receives for every dollar spent on an advertising source. This is a gauge of the effectiveness of online advertising campaigns. The higher your return, the more effective the ad source.

ROAS = (Revenue derived from ad source)/(Cost of ad source)

So in our case:

ROAS = $39.95 / $15

ROAS = 2.7

So Facebook thinks we are making an ROAS of 2.7.  They think the campaign is doing awesome for us.  They think we’re super happy and profiting nicely.  So what can they do to us?

They can and did raise ad costs.

Every time you report your revenue to Facebook you are contributing to the problem of rising ad costs.

Facebook is supplying traffic.  They are a traffic source.  They do NOT need to know what we make on that traffic source.  If you hand them that information, you’re handing them a loaded gun that they can and will pistol whip you with.

Facebook can and has adjusted the cost of traffic upwards.  They did it because they know what we make.  This isn’t just ecommerce or print on demand but every industry that reports revenue to them.

In my training, I refuse to pass along the revenue to the supplier of my ads.  They don’t need to know what I’m making per sale.  That information does not do anything except allow them to increase my ad costs.

Can you imagine going to fill up your car and asking the gas station what they paid for gas?  They would look at you like you’re insane.

Can you imagine going to Mcdonalds and buying a Big Mac and asking them what their costs were for the Big Mac?  They would look at you like you’re from Mars.

Yet Facebook asks us what our revenue is and we happily report it to them!  So stupid.  I always knew it was a dumb idea ever since it first came out but now it’s confirmed.  IF you have been passing revenue onto Facebook and are now wondering why ad costs are up, you’ve got your answer.

So what’s next?

What can we do to counter this?

I think the damage has been done.  I think they’ve got enough revenue data now in every niche and market that even if we all stopped reporting our revenue to them, they could still go on historical data.  We shot ourselves in the foot by passing revenue data onto them.  The supplier of traffic does not need this information and should NEVER have been given it.

That’s my theory and I’m sticking to it.

This webinar covered 3 things, how to get clients, how to get results for your clients and then how to get MORE clients. We had an awesome turn out and there are already people who joined the bootcamp. The official start date for the bootcamp is Tuesday February 6th at 11:00 am est. That’s when the first of 3 live webinars is happening. However there is already training and homework on the private Facebook group right now! So watch the webinar, post any questions here or in the Free Facebook Group and then join us!

Click Here To Join The Ad Agency Bootcamp

This is the replay of the PPC Coach Valentine’s Day 2018 Bootcamp Webinar. We covered a lot of ground on it.  Including, what to sell, how to sell it and how to ensure your success for this Valentine’s Day gift giving online.  This bootcamp has already run live, but you can still get in.  In buying access now you get everything right up front plus the support from the private Facebook group.  The timing is perfect to jump all over the Valentine’s Day rush.  Over 40 people are already in the group.  So watch the webinar replay above then click the button below to access everything!

Click Here To Join The Valentine’s Day Bootcamp Now

Check it out and post any questions in the comments!  🙂

Valentines day is coming!  You need to make sure you’re ready to take advantage of this awesome time of the year when people, (mainly men), are buying gifts for women.  All you have to do is give them some options and then make sure they see it!

That’s the simple version.

It’s a little bit more involved but join me on my FREE Valentines Day Bootcamp webinar.

Click here to register now:

I’ll see you on the webinar!  (Feel free to share this with friends too, the more the merrier…)

Yes!  I just launched a 100% FREE forum section here on PPC Coach.  I want to help as many people as I can with Facebook Ads, so this forum is my gift to you.  It’s free, it’s awesome and I love it.

If you’ve tried to follow Facebook ad groups ON Facebook, you know how difficult it is to keep track of things.  People comment and posts go to the top  and you can’t ever follow things easily.  So I went back old school, (but it looks great on mobile too), to a forum.  I’ll be in there daily running experiments and helping.  I encourage you to join here:

Click Here To Join The Facebook Ads Forum Now!

Please share with your friends too.  We will be expanding to more sections too.  (If there’s something you want to discuss or see, let me know in the comments below!)



For those that missed the webinar, here’s the replay for you. I cover a lot of things like “what to sell”, “how to sell” and “how to ensure success” in the webinar. Plus I did a LIVE design on photoshop and uploaded it live to a print on demand company to show how easy it is. (Some people struggle with doing designs and getting them uploaded).

I’m offering access to the bootcamp at the end of the webinar but I’m shutting down new registrations on Tuesday November 21st, 2017 at midnight. (The first live webinar starts Wednesday at 10:00 am est).

I love these bootcamps because not only do I get to help people succeed, but they pump me up to do even more with my own sales! So check out the webinar replay and let me know if you have any questions in the comments.

Want to join the bootcamp?  Go here:

Registration closes Tuesday November 21st at midnight.

Ever wonder when you should be pausing an ad in Facebook ads?  Well I’ve got 3 rules I follow for a really sweet system I use to run my ads daily.  You login to your account each morning and follow this and you’ll be kicking butt with Facebook ads too.  If you want to see the scaling part, you need to register for my webinar now.  (That’s the other half of the equation.)  Click the link below to register for my free webinar now!

Click Here To Register For My Free Facebook Ads Webinar Now

Please post any questions you have in the comments below or join the Free PPC Coach Facebook group and let’s chat!  (There’s over 5,000 members in there right now).


This is a great way to save time and energy by having Facebook manage your ads for you with their automated rules. They’re easy to create and in this case will run every 30 minutes automatically. You can relax after setting up your campaign because Facebook is going to watch over it for you. Check it out and please post any questions in the comments.


Selling physical products with Facebook Ads is tough.  Chris is a guy who bought one of my courses on how to to this, (Gearbubble Course), and he’s been following it to a tee.  He’s taking action but he hasn’t been getting any results yet, (ie sales).  So the other day in the PPC Coach Facebook group, (, I suggested the people who are not really getting sales yet on their test campaigns make a switch from PPE, (page post engagement) campaign objective, to “Conversions” campaign objective and to optimize for the “View Content” event.  (If that sounds like Chinese to you, I apologize).  Anyhow Chris took my advice and got his first sale!

I love first sale posts almost more than beer!

(Ok that’s not true, but it’s a close second).  The key point is things change a lot on Facebook.  What worked in the past might not be as effective now.  SO we have to constantly experiment and adjust.  My experiment with my own tests produced the advice I gave to the group and Chris is an action taker who jumped on it!  So congrats to him on his first and I’m pumped because these posts in the group really get me fired up.  (So much so that I shot a quick video to explain it more).

Here’s the last webinar in the series!  In this one we talk about physical product sales and the exact system I use in my own business.  You can start from zero and make it work.  One of my favorite topics, (that I cover in the webinar), is mindset.  We all have doubts, we all have some kind of negative belief system that holds us back, I talk about how to conquer that.  Finally I covered the value of a coach or mentor.

I was happy to do this free series and so far we have raised over $2,000 for Cancer research through donations to the Terry Fox Foundation.   Enjoy the free training and I wish you all success in your Facebook Ads efforts!