All posts tagged facebook ads

That is the million, (or multi million dollar), question! A lot of us Facebook marketers like to split up ad sets by individual interests and run multiple smaller ad sets. However is that the “right” way to do it? Sure it can work, it’s worked for me for years. But is Facebook telling us to do something different?

Have you heard of “learning spend” versus “optimization spend”? Well I hadn’t really heard much about it either. I knew Facebook runs a small test part of your budget to each ad you create in order to see how it performs, but know I wonder, how many ads did I create that I gave up on too early? How many were those small ad sets verus one big one? If I run one big ad set, how in the heck does that work?

I mean you can’t just throw good money after bad. So there must be a way to make it work. I currently have experiments running testing out some theories based on this video. The results so far are inconclusive but they just started running this morning! So let’s use what Facebook is telling us and see if we can make it work.

Check out the video, post any comments below and make sure you share this with your friends too.

Ever Wanted To Sell T-shirts, Hoodies, Mugs & More Online But Didn’t Know How? Well, I just launched a big, (11 module & 61 video), course on how to sell stuff online and then market them using Facebook™ Ads. It’s a big course. It’s a ton of training, but here’s the thing, I don’t know if it’s for you or not? So, there’s one good way to find out. I’m GIVING AWAY the first 3 modules FREE! Do these steps:

Step 1: Watch the video
Step 2: Click this link: http://ppc-coach.com/first-three-modules-free
Step 3: Get instant access 100% free to the first 3 modules, (that’s 14 videos)
Step 4: Decide if you want to pursue it or not after that

You are under zero obligation. You don’t owe me anything. I do this stuff daily. I’m one of the few people who actually practice what they preach. I’m super excited for you to experience my latest course so have at it! I figure this is the best way to show you what you can do without putting up any money. The course itself covers “print on demand”. That means companies exist that will print whatever design on whatever you want without you having to buy any inventory. They only print it when you make a sale. This is an awesome way for anyone to get started and make a decent living online. There’s guys doing millions using this method.

Creating the product using a print on demand platform is just one part of the puzzle though. The other is getting people to see what you made and buy it. That’s where the marketing side using Facebook ads come into play. Now Facebook can be tricky, I do not recommend going at their advertising system alone. I’ve been marketing online for years, (since 2007), and it took me a lot of my own money, time and effort to figure out a system the works.

Once you get all the puzzle pieces in the right place, you can have your own print on demand business running too. I use several companies but the one featured in my course is a huge company called “Teespring”. They print, ship and handle the customer service for me. They even take the order and pay me my share of the revenue! It’s a great business model. I have even had people get a TATOO of the design I’ve done on my own and I’m not even a designer.

Anyhow, if you’re interested in print on demand and using Facebook ads to promote your products, then jump in and view the first 3 modules and 14 lessons for free now. Go here:

http://ppc-coach.com/first-three-modules-free

See ya on the inside.

Manual bidding with Facebook Ads is a great way to scale your campaigns. The problem is it’s tricky to learn. This introductory video walks you through the basics of it. If you’re new to scaling Facebook ads then this is the perfect video for you. I explain what it means, talk about the main ways to do it and explain each one for you. You cannot scale ad campaigns with Facebook without manual bidding.

P.S. Have you joined our FREE Facebook group yet? If not go here and do so…

https://www.facebook.com/groups/ppccoachgroup/

I am pumped! Facebook just released one of their best updates yet. This is what I’ve been waiting for for a long time. Every morning I used to have to login to my ad account and start going through each ad set turning off any ad set that wasn’t profitable. Well this was starting to take well over an hour of my day and was getting kind of annoying to do. It was not motivating me to scale with more and more ad sets because I was adding to my mind numbing work.

This changes it all. Now when I want to scale the crap out of a campaign I can and hand the reins to Facebook to manage it properly for me! This is so awesome I am so pumped. (I know I already said that.) LOL

Check out the video on how to automate rules with your Facebook ad account. IF you do not have this in your account yet, they are rolling it out soon to everyone. Be patient and I’m sure it will show in yours soon too. Do you love this as much as I do? Post in the comments below if you do!

P.S. Have you joined our FREE Facebook group yet? If not go here and do so…

https://www.facebook.com/groups/ppccoachgroup/

I was just browsing my newsfeed this morning and came across the ad I show in the video. I am an expert at FB ads. I know all the angles and this one fooled me initially. It’s an example of a guy who is cloaking on Facebook, (showing one page to Facebook and their employees and another completely different page to regular people like me and you). He cloned the ESPN site and then is promoting 2 muscle supplements.

Now the marketer in me applauds his creativity. The legit white hat guy in me curses him. Crap like is the reason a lot of accounts are going to be banned in the future and why the FB ads gravy train won’t last forever. (These guys did the same thing to Google Adwords too). They make it so the general public doesn’t trust online marketing. They give us all a really bad name and when people don’t trust you, they will not buy from you.

Anyhow, I know I’m outing someone, but I couldn’t resist, they did such a brilliant job on their funnel and implementation. So if you’re in this group and it’s yours, I apologize for showing it, but you could do some serious legit damage with real products with this level of skill!

This video shows my theory of the Facebook Ads purchase pixel.  I think it’s a bit different versus the popular opinion out there.  Most feel that you have to “season” a pixel to get it work right.  I don’t think so.  I think it’s already seasoned.  I think it’s just a matter of throwing enough money at it to get their attention.  This video explains my theory and you can put it to use in your own campaigns.  Please let me know what you think in the comments.  Enjoy!  (Remember this is just my theory, doesn’t mean it’s right).  🙂

In this video, we walk through the recent update on Shopify which allows you to place your pixel id in one spot now.  This saves some custom coding but I don’t think it’s complete yet.  I’m sticking to my old way with my little script that allows me to create custom conversions.  I don’t see that ability in this update, but maybe it’s in the works with them.  Please post any questions or comments below.  🙂

keep-calm-new-stuff-coming-soonWe have a lot of stuff going on behind the scenes here at the site.  We’ve been around since September of 2007 and started out with a membership based program where you could buy a subscription to our members only forums and get training and support there.  Well times they are a changin’ and we are adapting to these changes.

We’ve found now that most people who want to learn online really like taking online courses.  Which is why we are putting together some of the top online marketing courses ever.  We are covering Facebook Ads, Google Adwords and Bing Ads to start.  These will all be delivered immediately through a new delivering system we are utilizing.

This means you can select the topic you want to learn and get access to it immediately.  Our courses will be self study ones where you go at your own pace.  Most of them will be 100% video including a lot of over the shoulder walk throughs.  One big thing we have experienced over the years is how often the backend systems of Facebook, Google and Bing change!  They seem to be constantly tinkering with their dashboards.  That makes it tough for sites like this to keep up but we are doing our best to update all videos constantly with all the new changes.

One other aspect of online marketing that has really evolved dramatically over the past couple years is the ability to remarket or retarget people online.  That means sites like Facebook and Google can show your ads to people who have clicked on your ads before!  This is the most powerful way to market online bar none.  People who have already shown an interest in your product or service are much more likely to buy versus people who have never heard of you and never clicked on your ads in the past.  There are some powerful systems to work with now and we are right on top of that!  In fact, if you’ve been to this site before, odds are we have YOU on one of our own retargeting campaigns right now!

Lastly we are not only providing premium courses for you but will be providing more free articles and videos than ever on the site.  We want to give back to all the people who have been through our training in the past and future.  We have had well over 10,000 members since 2007 and are coming back now with a vengeance of premium and free training for everyone!  Our roots are in coaching and since we have so much experience with helping people with their campaigns, we have also added a “Campaign Mechanic” program.  This program is us going into your campaign and FIXING it.  So stay tuned for that as well.

We are very excited for you to see the stuff we are doing and just wanted you to know that new stuff is coming so stay tuned!