Selling physical products with Facebook Ads is tough. Chris is a guy who bought one of my courses on how to to this, (Gearbubble Course), and he’s been following it to a tee. He’s taking action but he hasn’t been getting any results yet, (ie sales). So the other day in the PPC Coach Facebook group, (https://www.facebook.com/groups/ppccoachgroup), I suggested the people who are not really getting sales yet on their test campaigns make a switch from PPE, (page post engagement) campaign objective, to “Conversions” campaign objective and to optimize for the “View Content” event. (If that sounds like Chinese to you, I apologize). Anyhow Chris took my advice and got his first sale!
I love first sale posts almost more than beer!
(Ok that’s not true, but it’s a close second). The key point is things change a lot on Facebook. What worked in the past might not be as effective now. SO we have to constantly experiment and adjust. My experiment with my own tests produced the advice I gave to the group and Chris is an action taker who jumped on it! So congrats to him on his first and I’m pumped because these posts in the group really get me fired up. (So much so that I shot a quick video to explain it more).