What Is Facebook Ads Delayed Pixel Firing?

It’s a way to have the Faceboook pixel fire after people have been on a page for a predetermined amount of time.  This means you can create custom audiences and then lookalike audiences based on people that are far more engaged in your pages.  One prime example of this is someone running an auto webinar.  They could have a delayed pixel fire for when people viewed 60 seconds of their webinar, then another fire say 40 minutes into the webinar and another fire 60 minutes into the webinar.

If they had a call to action button, like a call schedule or buy the product now, show at 40 minutes, then the pixel firing then would an for a custom audience that saw that button.  This would mean you could create ads based on all those points of viewing.

What Else Can You Do With A Delayed Pixel Firing?

The possibilities are really endless.  This can even apply to ecommerce.  If someone just lands on your product page but then bounces off, they’re not the greatest prospect for you.  However if you have a person who has been sitting on the page for say 2 minutes, odds are they’re a GREAT prospect who is very interested in the product.  If they don’t add to cart, you can retarget these people with a custom audience based on them viewing the page for 2 minutes.

See how this can be a very useful tool in your arsenal?  If you have any questions about this, please post them in the comments!  Also don’t forget to check out our free & premium Facebook groups dedicated to all this stuff and more.   The free one is here: https://ppc-coach.com/group.  The premium one is here: https://ppc-coach.com/premium.