Mobile Marketing

Mobile marketing is the next big thing.  It’s not new.  Nobody has “invented” it recently as you will see some idiot guru’s claiming.  It’s been around for a while, but it’s been widely ignored by mainstream affiliate marketing.  Reason being the technology to run the sites on mobile phones and make them look usable and correct is different for each type of phone.  With Google’s Android phone and of course Apple’s Iphone coming out and dominating the market now, it’s easier to just focus on those two platforms successfully.

Some Numbers

To prove that mobile is the next big thing, here’s some very powerful numbers to look at:

• 234 million people age 13 and older in the U.S. used mobile devices in December 2009
• The use of mobile applications grew by more than 40% in 2009. (2008-2009 ComScore, MMetrics)
• 67% of the world’s population, or two-thirds total, are mobile subscribers–far outweighing online access. Mobile Marketing Watch, February 24, 2010
• 56% of companies plan to increase budgets for mobile marketing in 2010
• Marketers plan to increase their online marketing budgets by an average of 17% this year, drawing money away from traditional channels, like print.

Plus just think about it, how many people do you know that own a mobile phone?  How many of those people don’t leave home without it?  The numbers are staggering.  You simply cannot lug your PC Desktop computer in your pocket and that’s where a lot of companies are advertising right now.  This does change the online world a bit.  The mobile phone display is tiny.  As marketers we need to understand how to best utilize this huge opportunity.  This means we’re going to have to adapt and use mobile friendly sites more and more in all our marketing efforts.

What Does This Mean For Affiliate Marketers?

It means we’re back in the days of Google Adwords from 2000.  Techniques we haven’t even thought of yet are going to come about.  It’s an exciting time.  What was once old is new again.  The same went for pay per click advertising online will go for mobile advertising in the future.  Right now the technologies are new, the ideas are abundant and the chance for affiliate marketers is huge.

PPC Coach Is Ready

We have a section of our site DEDICATED to mobile marketing.  We feel that this is the future and we’re going to be on the forefront of it.  We’ll be training our members in how to make a ton of money using mobile marketing. We’re not new to the game and have dabbled in it for over a year now.  If you’re looking for some great mobile marketing training, then PPC Coach is for you.