I was just browsing my newsfeed this morning and came across the ad I show in the video. I am an expert at FB ads. I know all the angles and this one fooled me initially. It’s an example of a guy who is cloaking on Facebook, (showing one page to Facebook and their employees and another completely different page to regular people like me and you). He cloned the ESPN site and then is promoting 2 muscle supplements.
Now the marketer in me applauds his creativity. The legit white hat guy in me curses him. Crap like is the reason a lot of accounts are going to be banned in the future and why the FB ads gravy train won’t last forever. (These guys did the same thing to Google Adwords too). They make it so the general public doesn’t trust online marketing. They give us all a really bad name and when people don’t trust you, they will not buy from you.
Anyhow, I know I’m outing someone, but I couldn’t resist, they did such a brilliant job on their funnel and implementation. So if you’re in this group and it’s yours, I apologize for showing it, but you could do some serious legit damage with real products with this level of skill!