Yeah That’s Great, But What Did You Net?

I’m so sick of liars online.  There are way too many fakers out there.  I would bet you that of the affiliate marketing population, 5% do over $500,000 net profit per YEAR.  The rest just quote retarded gross numbers which DO NOT MATTER.  Affiliates doing $100,000 a month and spending $90,000 to do it are not impressive.  Sure they “make” over a million a year, but they really only do about $120,000 NET.  That’s a big difference and it’s very annoying.

But Gross Numbers Just Look Good

No they don’t, they’re not real.  Reveune and profit are two very different things.  Revenue is the amount  of money you bring in BEFORE expenses.  Those expenses can be very high for most affiliate marketers.  Profit is the true measure of a real affiliate AND nobody shows net numbers. Even the guys showing “costs” are only showing costs on one traffic source to make it look like they’re doing way more net then they really are.

Say That Again?

It’s simple, affiliates and “suckers” who fall for “proof of income” bullshit watch these so called gurus log into their CPA network account, then login to say their Adwords account. So now you’ve seen the cost and the revenue right? WRONG. You’ve seen the revenue and you’ve seen ONE source of costs. You will NEVER see them all, ever. That same guy who is trying to push is “next greatest thing to sliced bread” product on you is not lying, they’re just not telling the whole truth. They’re showing you a portion of their costs, but never the full picture. Anyone can do this. In fact I’ve decided to make a checklist for gurus who want to fake their real profits, just so they make sure they don’t screw it up and accidentially reveal that they only made 5% ROI in total.  Just follow these simple steps:

1. Send a ton of traffic to your favorite CPA networks best converting offer.  Make a lot of sales to make it look real impressive to the CPA Network, (Did I mention the CPA network has zero clue what your costs were?)
2. This traffic can come from any and all traffic sources you want.  Usually use about 5 to 10.  You can even lose money on some sources if you want, nobody will ever know the truth.
3. Login to your CPA network account “live” so that you can videotape yourself doing so.  Show what a big wheeler you are by showing an impressive revenue only number.
4. Login to ONE of your traffic sources and show the costs for the same timeframe.  Only login to one of ten that you’re using though.  This will give the impression that  you used ONE traffic source to generate those huge numbers at the CPA Network.
5. Now sell your product to the guys drooling over your “not quite accurate” numbers.
6. Make it a one time offer and close up shop quickly so you don’t attract too much attention.
7. Rinse and Repeat with your next product.

That’s all their is to it.  So in reality, you could have generated $100,000 in a month on a CPA network.  You could have had 10 traffic sources pushing traffic to it, each one spending $11,000 per month.  So you login to ONE, show a cost of $11,000 and people just assume that you made $100,000 on $11,000 spent.  Your CPA network will never know the difference.  They’ll never know you actually spent 10 x $11,000 = $110,000 to generate $100,000 in revenue.  (A loss of $10,000).  But you dont’ have to even mention the other 9 places you bought traffic.  Now you’d think a $10,000 loss would not be good right?  WRONG, suckers who fall for this bullshit eat up “proof of income” crap like nobody’s business.

Why Would You Lose Money, I Don’t Get It?

You lost money on the campaign, but you won’t lose money on your product.  Your product can sell for $1,000 a pop now.  You’re a real baller, the real deal, you PROVED your income?  Suckers believe everything they read online, they want to think it’s possible for them too and you just hit their hottest of hot buttons.  SO now you sell 250 copies of your product at $1,000 a pop, that’s 250 x $1,000 = $250,000 in revenue!  So you had a $10,000 loss though right?  Big deal, $250,000 = $10,000 = $240,000 PROFIT.

So Why Do You Care About This?

I don’t really care that much about it.  It’s the way she goes as Ray from Trailer Park Boys would say.  It’s not going to change, but people need to be aware of it.  You’re never, never, never going to know the true profit of any online marketer.  They’re always going to make it look like they make more then they do.  I”ve seen too many members of my sites and been members of other sites where members join this fabulous new system expecting 100% to 200% ROI and are so confused when they can’t even get 50% ROI.  They can’t get it because it never happened.  If you bought a product based on the guys “proof of income” and not for it’s real value, then you may find yourself in this position.  Knowing is half the battle.